Visit England launch the 'We're Good to Go' Industry Standard

Tourism businesses can now apply for a free UK-wide industry standard and consumer mark to reassure your customers that your business adheres to Government and public health guidance.

To support you as you work towards re-opening and welcoming customers, the 'We’re Good To Go’ COVID-19 industry standard and consumer mark is now available to provide a ‘ring of confidence’ for businesses, attractions and destinations as well as reassurance to local residents and visitors that clear processes are in place and that as a business you are good to go.

If your business operates in England and you have read and implemented the Government’s COVID-19 reopening guidance, understand the guidance from Public Health England and have a COVID-19 Risk Assessment in place, you can apply for the industry standard mark by simply completing a self-assessment through our online platform. This includes a checklist confirming you have put the necessary processes in place. You will then receive a certification and the ‘We’re Good To Go’ mark to display on your premises and online.

A separate application is required for all of your sites as it is essential that each General Manager or site lead understand what needs to be in place and if you operate in different parts of the United Kingdom respective national guidance, including social distancing and cleanliness protocols, must be in place. In England, your business must align with the UK Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy’. An ‘alert’ system ensures that if you are signed-up to the standard, you will be notified if there are changes to the official guidance. A call-handling service will provide you with support and assessors will also carry-out random spot-checks to ensure your business is adhering to the guidance.

This information was taken directly from the Visit England website as they launch the industry standard on 25 June. Full credit for copy and information goes to the Visit England team.